4 Keys to Successful Local Marketing [Webinar Recap]

This blog post was adapted from a recent webinar hosted by Lucidpress and Podium. Follow along with the free webinar recording here. Marketing has changed. This statement probably won't come as a shock to you initially. You're probably thinking to yourself, "Well, duh. Of course marketing has changed. Marketing changes every day." There are always new channels and creative ways emerging for how to reach your audience and sell your product. But let me explain what I mean. For hundreds of years—even during the "Mad Men" days of only a few decades ago—marketing was done by highly-skilled professionals creating mass marketing for a large audience. Today, however, there are many people who create marketing and sales materials on behalf of your company. Vendors, salespeople, partners, employees, etc. all create content across a variety of channels for an increasingly fragmented audience. In essence, marketing as a whole is becoming more local... and that's a good thing. Why? Local marketing is relevant marketing, and relevant marketing is good marketing. Customers expect it and it works, meaning you get a better ROI on your marketing investment—more visibility for less money. Think about some marketing that has caught your attention recently as a consumer. Most likely it did so because it was relevant to you. We've learned as a society to tune everything else out. So, what is local marketing anyway? Here's my definition, and you tell me if you agree or not: Local marketing is customizing your marketing for the different channels and audiences you serve. That might mean that if you're a local plumbing company, you figure out how to show up in Google search or Google maps—the channels your customers use to search for you when a kid tries to flush a whole roll of toilet paper down their toilet, for example. (Full disclosure: I have a 3-year-old, and this may or may not have happened to me.) It might mean personalizing your marketing materials for different audiences with the right logo, brand colors, contact information, etc. in an easy, scalable way. Or even tailoring your product assortment for your local audience. A whole aisle of Spam I saw at grocery store in Hawaii a few weeks ago. Hawaiians love their Spam! The hardest part of local marketing is figuring out how to do it successfully. The 4 "C" keys to successful local marketing Key #1: Be consistent. I love this quote from former Disney CEO, Michael Eisner: A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. Your brand is being shaped every day by the thousand small gestures your customers (or potential customers) are getting from your company. A gesture might be an interaction with one of your employees, a post on your company's Facebook page, or even a direct mail piece you send out. If all these things contribute to building your brand, it's vital to be consistent with the message that each gesture is communicating. Don't believe that marketing consistency actually has a tangible impact on your business? Think again. A few months ago Lucidpress published a report called The Impact of Brand Consistency with the research firm Demand Metric. Together we surveyed over 200 senior marketing leaders at companies of all industries and sizes, asking them how consistent their marketing was—especially at the local level. Among some of the most impactful findings were the following: 90% of study participants experience inconsistent branding at some level in the marketing and sales materials their company creates. Study participants estimated a 23% increase in revenue if they could always ensure marketing and sales materials were created on-brand. Organizations that focus on marketing consistency (and do it well) attribute 14% of their growth to maintaining brand consistency. In summary, maintaining consistency in your local marketing is a big challenge most organizations face that, when done right, can increase your revenue and fuel your growth. But how do you do it right? How to have more consistent local marketing: Tip #1: Establish brand guidelines. If you don't yet have brand guidelines, create them. If you do have brand guidelines, revisit them and make sure they are up-to-date. Here are some suggestions of what to include in your brand guidelines: Brand purpose & positioning Logo Color palette Typography Content Supporting graphics Sample applications To make it even easier, we've created this brand style guide template in Lucidpress. You can easily update this template with your own brand colors, fonts, logos, etc. then download it as a PDF—or better yet, publish an interactive version of the document online that automatically updates when you make any changes. No more searching for the most current version of the brand guidelines PDF. You're welcome. The most effective method is to offer your brand guidelines in the actual tools where your employees are creating content. Brand assets saved in Lucidpress function essentially as "living brand guidelines." You, as the administrator, set the brand colors, fonts, logos, etc. for your team in Lucidpress. Those brand assets are then served up whenever anyone on your team goes to change a color, font or image while working in Lucidpress. No more searching for that hex code or the most current version of your logo. Tip #2: Make your brand guidelines easy to find. The issue at most organizations is simply that their brand guidelines are too hard to find. The best brand guidelines are useless if they're too difficult to find. Going back to the survey data, we asked these senior marketing leaders this simple question: "Are your brand guidelines easy to find?" Only 40% of organizations who had previously said that their brand guidelines were effective answered yes to this question. Compare that to the 9% of organizations who, after admitting that their brand guidelines were not effective, said that their brand guidelines were easy to find. Again, if employees can't find your brand guidelines, they are not going to be effective. It robs them of their power to help drive brand consistency. Tip #3: Pick the right brand champion. I'm curious: how would you answer this question? Initially I would've thought that, for most organizations, the designer or senior creative person has primary responsibility to manage and protect the company brand. I mean, they're the ones doing all that "branding stuff" all day, right? In our survey, CMOs/CEOs won far and away. The interesting thing was that, for survey respondents who previously stated that brand consistency is important to their organization, 60% of them said the CMO or CEO should have primary responsibility to manage and protect the brand. Compare that to less than 35% of respondents who said that brand consistency is not important to their organization. If brand consistency is important to your organization (which it should be), primary responsibility for managing and protecting the brand should fall to the CMO or another member of the executive team. When senior management recognizes the importance of managing the brand, it sends a clear message to everyone that the brand is worthy of protection and investment. Key #2: Be customizable. This is all about tailoring your marketing to the needs of the local market. But how do you do that? How to make your marketing customizable: Tip #1: Know the differences between local audiences. This is all about knowing your customers. Once you know your different customer segments, you can understand the differences between them. For example, if you own a car dealership and have one location in a more affluent neighborhood than your other locations, you might notice that the affluent buyers are looking for something different than the buyers at your other locations. Maybe they want to see cars with leather and sunroofs. Your marketing at this location should highlight these things. In the brand style guide template I introduced in Key #1, there is a page that contains a short customer persona template. This is one way to start organizing customer data as you capture it. Once you create a few of these for various types of customers, you'll start spotting the major differences between them and how to tailor your marketing to address those differences. Often I've found that, when it comes to doing customer research and creating personas, the best place to start is with your own customers. Again, you're probably thinking, "Duh, Garrett"—but too often, many people forget that. So, going back to our previous example: if you own that car dealership, find the last person who purchased a car from you and ask them a few questions about their background and why they decided to purchase. It only takes a few conversations like this to start spotting the trends. Tip #2: Empower employees to create their own marketing and sales materials. Unfortunately, many companies believe the best way to enforce marketing & brand consistency is to run what I like to call a "brand prison." On the flip side, sometimes companies operate like the the Wild West. That isn't the solution either. The right answer is to empower people to create and customize their own materials but also have the right controls in place to ensure consistency. Which leads us to our last tip. Tip #3: Create a library of templates for employees (and lock them down). This is all about setting your employees up for success. Remember this stat I shared before: 90% of organizations experience some level of marketing inconsistency. That means only 10% of companies claim to never have rogue marketing or sales materials created. (And honestly, I wonder how many of those just don't know about the rogue content being created in their companies.) By creating a library of templates that employees can easily localize, you can help eliminate this problem at your organization. Better yet is to create templates in which you can lock down and enforce your brand guidelines. Lucidpress is one tool you can use to create templates and then share them with different groups across your organization. You could create flyer templates for your events team, social media templates for your social team, and proposal templates for your sales team. The best part is that you can lock down the style, content, size and position of elements in each of those templates. For example, if I was creating this flyer template for Lucidpress, I could lock down the logo so that no one could remove it, change it, or cover it up. I could also lock down the font style—which still allows others to change the text, but it ensures that only my brand font is used. Pretty slick. Ready to see the last two keys to successful local marketing? Watch here for free!

Magical Answers to Thesis Statement Examples for Historical Research Papers Discovered

Mysterious Answers to Thesis Statement Examples for Historical Research Papers Discovered The Good, the Bad and Thesis Statement Examples for Historical Research Papers An especially significant exercise for worldwide level update is to acquire an opposite diagram, which can assist you with looking at your paper overall and reinforce how you have sorted out and validated your contention. You ought to concur it is easier to build up the proposition articulation of the paper when the rest of the pieces are composed than endeavoring to associate each section with an alternate theme sentence to the essential contention. At the point when you've arrived on a palatable subject, your following stage will be to set the position you need to take and create a reasonable and brief proposal proclamation which will establish the framework for the rest of your paper. The rest of the parts give the proof to show the theory. Postulation Statement Examples for Historical Research Papers Ideas You may rather not acquire a solid enticing contention, yet to investigate, decipher and assess numerous parts of a subject. An incredible theory proclamation communicates your take or sentiment alongside your decision about this issue. You have to prepare to stun the world and acquire all you know or suspect about the subject. A few inquires about examine a general theme while some are overseeing something explicit. You ought to comprehend the constraints of any place your examination lies and where it doesn't contact. An all around made framework is pivotal in finding significant data and monitoring huge amounts of data from an examination paper. Make rules of what you might want to accomplish in your examination. Indeed, even should you not have sufficient opportunity to discover counsel somewhere else, you can do a little proposal assessment of your own. What's in store From Thesis Statement Examples for Historical Research Papers? The solid structure means to uncover the absolute best response to the built up look into issue with the guide of valid data recovered from the legitimate sources. In the event that you need to do outside research, the UCLA library framework includes a lot of assets. You will utilize proof from your concentrating to show the fact you're making. The issue is separated into the announcement of the issue and the significance of the examination. The History of Thesis Statement Examples for Historical Research Papers Refuted If you endeavor to get your concentrating to accommodate your proposition proclamation, at that point maybe it doesn't turn out to be as perfectly as you accept. In actuality, ground-breaking and instructive theory explanation models are clear in regards to the planned contentions from the beginning. It's well worth emphasizing that a phenomenal proposal explanation is explicit. An incredible postulation articulation will achieve correctly something very similar. A proposition explanation is involved a few sentences that sum up the core of your discoveries and clarify what the objective of your paper is. Among bunches of things, first, you should think about a successful prejudice theory explanation. In any case, the key to a flourishing exploration paper is association. By examining different diagram tests, you're ensured to think of the perfect research paper layout in the blink of an eye. In view of the paper brief, you may be required to do outside research or you may be utilizing just the readings you have done in class. Research is a fundamental piece of any school program. Only since there are two types of postulation articulations (enlightening and enticing), there are two central styles you may utilize. It's essential to stay centered! To get a general perception of what it is and the way that it should resemble, scan for instances of such articulations online there are a lot of tests offered for perusing and downloading with the goa l that you can discover a great deal of appropriate models. Finding the Best Thesis Statement Examples for Historical Research Papers Ultimately, towards the finish of your decision, you may ponder the manner by which the exposition looks at to something different, for example, present day events or what's to come. Building up an unrivaled postulation is basic in light of the fact that in a few cases it establishes the pace for the rest of the paper and in this way, turns into a definitive purpose of your undertaking's prosperity. A theory is the result of a delayed reasoning method. History composing assignments may differ generally - and you generally need to adhere to your teacher's particular guidelines - however the ensuing advances are proposed to enable regardless of what to kind of history paper you're composing. Postulation Statement Examples for Historical Research Papers - Dead or Alive? Speculations Avoiding general articulations or speculations is a critical apparatus t o produce a strong proclamation. The activity of a postulation is to exhibit your clarification clarifies words or deeds that weren't clarified previously. You can likewise observe discourse models. In like manner Exegetical papers including top to bottom research of a specific section should consolidate a proposition that takes a specific interpretive situation on such entry. Merciless Thesis Statement Examples for Historical Research Papers Strategies Exploited The use of the articulation proclamation' regularly confounds understudies into believing that the case must be placed in 1 sentence. Effective papers aren't finished inside a snapshot of virtuoso or motivation, yet are created over a series of steps. A theory creates a specific explanation to the peruser what you will endeavor to contend. Making a brilliant theory is only one of the most troublesome bits of the creative cycle, and along these lines don't hope to consummate it on the absolute initial scarcely any attempts. A theory proclamation is basic for an arrangement of variables. In talk, a case is a lot of like a proposal. Likewise be sure that you have remembered all the necessary components for every single bit of the paper. The Hidden Truth on Thesis Statement Examples for Historical Research Papers Brainstorming is among the best things an understudy can do so as to pick the brilliant thought and build up a relating articulation. Remember that you may in any case should do somepreliminary explore to build up your thoughts and a decent concentration for your paper. People wouldn't peruse the whole report to comprehend its important thoughts or reason, and your teacher isn't a special case he is going to investigate the introduction of your exploration paper and pick whether it's worth to continue perusing right away. You may find that you have more thoughts on the most ideal approach to start and lucid your presentation. When you are satisfied with the complete contention your paper makes, c ome back to your proposition and see whether it catches what you have contended. Seeing how to make an examination paper proposition is the fundamental advance. View your proposition for a work in progress simultaneously you compose your paper. On occasion, your examination paper may not require an incredibly multifaceted proposal explanation.

Understanding Sample Paper Apa

<h1> Understanding Sample Paper Apa</h1> <h2> How to Get Started with Sample Paper Apa? </h2> <p>Try to recall, that end is only that part of the article that adhere's to individuals' memory as a matter of first importance. Your essential point is to unmistakably show your individual assessment, sponsored with proof and contentions, which implies you should be very mindful when perusing the review and taking note of down key components. On the off chance that you've just chosen the subject you are probably going to expound on, stop for quite a while and endeavor to respond to these inquiries. Your essential concern must be to ensure that your materials are just basic and your perusers have been enough considered.</p> <p>You should be withdrawn and objective in your composition. Before you start composing your perfect work of art, it's astute to have a look at innovative intelligent exposition models. You need to accept completely what you're probably going to reflect in the article. Composing innovative intelligent paper can add to the development of your basic reasoning capacities. </p> <p>It's very simple to utilize paper group APA. Finding out about APA style will be a very compensating experience for you, as you will be in a situation to answer it in all your next composing assignments. Composing articles completely all alone. One of unquestionably the most far reaching on-line guides for APA Style. </p> <p>There are specific principles for each source so it's critical to perceive the type of material you used to make sense of which designing standards apply. The APA reference is accomplished by the layout paying little heed to the length of report. Extra data concerning the APA style is offered in the containers. Your picked reference style will be put something aside for the entire record, and that implies you won't have to reselect it each and every time you refer to an additional source! </p> <p>This area may incorporate just the paper you're dissecting however you shouldn't disregard the organizing style you're probably going to utilize. Each reference ought to have a hanging indent. A layout is a sort of structure that is now organized in your archive so you can begin composing on opening it. The term layout is introduced which can be promptly altered any second. </p> <h2>Life, Death and Sample Paper Apa </h2> <p>In the occasion you're not ready to do the examination paper because of any explanation, you can depend on ProfEssays to compose for you in agreement to your necessities. In case you're battling discovering acceptable hotspots for your examination paper when making your proposition, it is an excellent sign you should choose another point. Numerous understudies decide to download such examples as an approach to locate a general thought of the manner in which the task should look like and what key focuses should be included. While th ere's an expectation to absorb information, it additionally gives the greatest amount of adaptability in the more extended term. </p> <h2> What to Expect From Sample Paper Apa?</h2> <p>The Introduction must be efficient and might contain headings to create the APA paper increasingly justifiable. Extra it's conceivable to likewise examine these APA Cover Page Samples that you may likewise discover helpful. APA configuration can assist you with organizing your paper well. </p> <p>After you make a meeting paper, guarantee that it has the entirety of the significant APA components. At the point when you are mentioned to introduce a declaration or Business Meeting Agenda Template examine paper in a specific configuration, it is basic to cling to all rules. Despite the sort of paper you're composing under the APA paper group, it needs to follow certain rules. The APA group offered by is in format will permit you to structure your work as per the APA rules. </p> <h2> The Secret to Sample Paper Apa </h2> <p>If you might want to cite a specific part of the paper, you need to join the page name toward the end. Just the areas of the chief body ought to have headings! Should you do, you will have precisely the same number on each page, and not a step by step expanding page number. As a result the point is totally your decision. </p> <h2> All About Sample Paper Apa</h2> <p>Furthermore, the examination proposition is written in a future tense since it's alluding to look into activities that will occur later on. Harping just on the presentation is certainly not a straightforward undertaking. You should had the option to make reference to factors because of which your appreciation of the point was changed. Discussion about the constraints and ramifications of the analysis.</p>

Writing an Essay - Learn the Basics of Writing an Essay

<h1>Writing an Essay - Learn the Basics of Writing an Essay</h1><p>Writing a paper is a ton like composing a journal. In the event that you compose a journal, you will know when you are not doing it right and what you ought to do straightaway. Similarly as you figure out how to compose a paper with some exertion, you can gain proficiency with the best possible approach to compose an article as well. There are a few stages you can follow that will guarantee that you compose the best essay.</p><p></p><p>In truth, the initial step to composing a decent exposition is to consider the subject of the paper. In the event that you have a thought at the top of the priority list, there is a great deal you can do to guarantee that your exposition is great. To begin with, you should ensure that the subject is intriguing. While the theme for a paper or an article may be significant, the author must have an away from of the subject so he can think about the best words to utilize. Think about an intriguing subject that you are intrigued in.</p><p></p><p>The subsequent stage is to investigate the point you have picked. This will guarantee that you comprehend what you are expounding on and will assist you with distinguishing which parts of the point you have to discuss. On the off chance that you plan on utilizing somebody of your references in your exposition, you should consistently have the writer's name as a top priority so you can connect the name with the article topic.</p><p></p><p>When you are prepared to begin composing your paper, you should attempt to figure out where you need to go with your exposition before you begin composing. A few authors will in general avoid this progression, while others will consider it constantly. Whatever the case, ensure that you don't hurry through the procedure, else you will wind up changing the whole thing and won't get anywhere.</p><p&g t;</p><p>Next, locate an intriguing thing to expound on. The most widely recognized technique is to utilize the sentence as a compartment for a couple of thoughts. By putting one thought for each sentence, you will guarantee that you are not impeded by your composition. At that point, you will likewise have the option to perceive how every thought fits into the primary thought you needed to communicate. At that point, you can include one thought for each sentence and compose the entirety of your sentences in a lucid manner.</p><p></p><p>Finally, incorporate the data that you need to have in the sentence. You can utilize the sentence as an equivalent for a thought or expression. Some of the time, this is best done in the primary passage or the presentation. At that point, you can proceed with your sentence in the wake of making your significant point.</p><p></p><p>One of the most ideal approaches to compose an extremely succ inct sentence is to compose it gradually. In the event that you compose with scurry, you may miss significant focuses in your sentence. In this way, it is imperative to show restraint toward yourself and the exposition. This will guarantee that you are not losing all sense of direction in your sentence and your thought is effectively readable.</p><p></p><p>Writing a paper is like composing a journal. In the event that you are composing a journal, you should realize how to arrange the article the most ideal way so you can place your thoughts in a sorted out way. After you follow these means, you can be certain that you will have the option to compose the best paper that you can write.</p>

Lost And Found Of American History - 2822 Words

Lost and Found of American History There is a conflict going on in America. The youth of America are being taught false and inconsistent facts about the history of the country they call home. The conflict is between those who want a more patriotic history taught to children and young adults, while the other side wants the whole truth, including the ugly details of terrible times, of the foundation of this country taught in schools as well as in children’s literature that claim to be historically accurate. The average American textbook gives very little detail about the real history of the country and leave out large portions that do not adhere to the stereotypical history of the American dream. Children’s books, such as the American Girl and Little House series are just two examples of historical fiction for adolescents that are to some extent misrepresentative of the lifestyle of different generations of the past and are supposed to be factual. Contrary to popular belief and the amount of information distributed in history textbooks the English colony at Plymouth, Massachusetts in 1620 was not the first permanent colony established by the English (Loewen 72). In May 1607, 105 men, plus the crew of the ships, came ashore on the banks of the James River in what is now known as the Commonwealth of Virginia to settle what was to be known as Jamestown (Dabney 1-5). These settlers came to the New World aboard the Susan Constant, Godspeed, and Discovery (Dabney 1). InShow MoreRelatedThe Mystery of the Disappearance of Roanoke1220 Words   |  5 Pagesfirst settlement in the New World. The settlement at Roanoke was the first attempt to colonize the New World. The settlement at Roanoke is often referred to as the â€Å"Lost Colony† because of its unusual disappearance. The reason people often do not know about the first settlement at Roanoke is because it was abandoned, forgotten, and lost. The Roanoke settlement was located on an island on the northern coast of what is now North Carolina. A few more than a hundred English men first settled the colonyRead MoreNative American Literature1067 Words   |  4 Pagesï » ¿Native American Literature Storytelling Culture Introduction Native American author Nadine Thader has written a book called The Importance of Storytelling for the Survival of Native American Religion, and in the book Thader describes the way legends and stories were shared from one generation to another, and she insists that the most important function (of storytelling) is to display Native American religion (Thader, 2009, p 21). In fact much the history of Native American tribes has beenRead MoreBattle Of Little Bighorn : The Worst Defeat Of American History1314 Words   |  6 PagesBattle of Little Bighorn: The Worst Defeat in American History The Battle of Little Bighorn may have been a defeat but the brave men who became patriots that fought for their country will forever be named for their devotion. Those men gave their lives to save future generations. The men that would give their lives for ours should be honored for their bravery. We are the people they fought to save and for that we owe them our approval. They started their journey with the march. The march on theRead More The Ethnicity of Mexians in the United States Essay1738 Words   |  7 Pagescenturies, Mexican Americans have dealt with an enormous amount of hardships that date back to their early Aztec roots. The source of many problems in Mexican American history can be traced in the pre-colonial period, before the United States of America was even conceived. Major problems of this era in history not only affected the Aztecs, but also the following generations of Aztec and Mexican descent, and continue to have an impact on their descendents in contemporary American society. BeginningRead MoreNative American And Native Americans1156 Words   |  5 PagesThroughout history, the United States struggled with their differing cultural thoughts with the Native Americans. The whites had different ideas that they wanted to contribute to the country, and the Native Americans wanted to stay loyal to their cultural traditions. The early people of the United States gradually gained control of the country. This lead to Native Americans being methodically pushed off their land, deceived multiply through a broken treaty, and most of all, not being completely recognizedRead MoreThe Time Of The Butterflies By Julia Alvarez Essay1735 Words   |  7 PagesAlvarez’s work touches upon issues of migration, history, stereotypes, empowerment of Latin women, and the differing ideology of American and Dominican culture. She provides a strong voice and perspective for Latin women, and teaches other ethnicities in America about Latin culture. She uses a variety of words an d phrases in her native language Spanish, as well as Spanglish and English. In 1991, Alvarez published a novel, â€Å"How the Garcia Girls Lost Their Accent.† The novel captures the struggle ofRead MoreEveryday Use Opinion Paper766 Words   |  4 PagesAlice Walker’s short story, â€Å"Everyday Use,† reflects the intimate struggle within a poor African American family as they run up against monumental issues of history, heritage, and family values. Dee in Alice Walker’s story, â€Å"Everyday Use,† is struggling to find her place in the world and who she is. This story reflects a transitional period in her life where tradition and heritage meet a new contemporary reality. Dee was raised among the poor and ignorant, and resented it. She believed thatRead MoreThe Civil War: Then and Now1448 Words   |  6 PagesCivil War: Then and Now The Civil War that occurred was one of the darkest times in our history as a country. It was a time where there was a complete breakdown of social and political systems. Hundreds of thousands were killed and hundreds of thousands more were aversely affected. However, it was also a time of remembrance and significant moral progress. It is remembered as the turning point in American History and would be the foundation for the Civil Rights movement many years later. There areRead MoreThe Effect of Cultural and Historical Situations on American Literature 1173 Words   |  5 PagesProfessor Brattoli †American literature is almost always tied to historical and social events of the era in which it was written.† There is a connection between literary works from different time periods. This connection is how history, current events and social events have impacted American Literature. Literary works and writing styles have been affected and influence by the world around us. This is seen in many of the works assigned forRead MoreTotem And The Coyote Columbus Story By Thomas King1288 Words   |  6 Pages The two stories ‘Totem’ and ‘The Coyote Columbus Story’ written by Thomas King are about the Aboriginal people of North America. Thomas King revisits the history of the Native American people in his stories and tells them in a symbolic and metaphorical manner, with his simple touch of humour. The stories â€Å"Totem† and â€Å"The Coyote Columbus Story† are based on historical events, where in they describe the real historical events which have occurred, rather than the ones written down otherwise. The

Great Behavior Essay Topics

Great Behavior Essay TopicsIf you are at a loss about which topic to use for your behavior essay, here are some ideas that you may find helpful. These topics will not necessarily be your area of expertise, but if you find one or two that you like, they can help you create an interesting essay.One of the first behavior essay topics that you may want to consider is children. This is because children are often judged by their behavior. Even when the behavior is not intentional, it can be a mark of poor upbringing or lack of discipline. In fact, this topic alone can make an excellent essay!Another topic that may be appropriate for children would be childhood behavior issues. This is because children often exhibit their behaviors in early childhood as well. Therefore, it can be helpful to address these issues in your essay and not write a history lesson.Writing about the military is another topic that can be quite a challenge. Although there are many different behaviors that a soldier can exhibit, these behaviors do have some clear meaning. For example, someone who has a lot of anger problems and tends to shout commands can usually be tied to the military. This can help you make a good point when writing about behavior in the military.Reading behavior is a very different thing from observing an individual's actions. The former type of behavior can be incredibly difficult to see in the context of the latter. However, there are other types of essay that you can use to address this behavior issue.If you are having trouble dealing with the topic of reading, you may want to try writing a conversation. This is a great way to get into your essay without giving up any of your individuality. Your essay may even gain more detail when you use this essay topic!One of the best behavior essay topics that you can use would be a unique observation. This is a type of essay that can really draw the reader in. You can also describe an unusual event that occurred in your life and have it be a part of your essay.These are just a few of the behavior essay topics that you can use. As you continue to think about these topics, you will likely come up with some that you enjoy. Then you can go ahead and implement these topics into your essay.

Abortion Pro-Life or Pro-Choice Essay - 1130 Words

In the argument of abortion, there are many sides to be seen. Theres the pro-life side, which is the side that is against abortion. The next is the pro-choice side, which is the side that supports abortion. The two rival sides of this topic have a strong fire burning between them, making this one of the biggest political and moral debates of my lifetime. Whichever side you stand on, there are good arguments on either side. I personally am pro-choice. But look at the facts and see which side fits best. Pro-life is a term that describes the perspectives and activist movements against bioethics, which is the study of biological science and medicine. These beliefs have been derived from two basic religions, the Christian and Islamic faiths.†¦show more content†¦The opposing viewpoint, pro-choice, is that of the political and ethical view that women have the right to have complete control over fertility and pregnancy. This includes, but is not limited to, the right to have access to safe and legal abortions, protection against forced abortions, access to sexual education and contraceptives, and fertility treatments. All this adds up to the reproductive rights. Pro-choice believers are often found volunteering at clinics either as help before or after abortions or to shelter those receiving abortions from the harm of violent pro-lifers. Some people who are believers in the pro-choice view do not see a fetus as a living being. Some also believe that abortions are occasionally safer than going through childbirth. Two of the strongest beliefs in the pro-choice viewpoint are that every child brought into the world should be a wanted child and that every woman has the right to control her body. By the term wanted I mean that if the pregnancy was accidental and the mother does not want to take care of the child and it would be born into orphanage, it should not be brought into an unstable existence if at all possible. Women often do not find out about possible com plications with birth until after the conception, making her choice to abort even more pertinent if it may cause permanent damageShow MoreRelatedAbortion : Pro Life And Pro Choice1719 Words   |  7 PagesAbortion: Pro-Life and Pro-Choice â€Å"I have also said that anyone who doesn t feel sure whether we are talking about a second human life should clearly give life the benefit of the doubt. If you don t know whether a body is alive or dead, you would never bury it.† That was just one quote said by Ronald Reagan on the topic of abortion. He also said, â€Å"I ve noticed that everyone who is for abortion has already been born.† Many people, like Reagan once was, are against abortion and believe that it isRead MoreAbortion: Pro-Life and Pro-Choice694 Words   |  3 Pagesï » ¿Pro-choice abortion Man was born with an inalienable aspect of choice and it is with this aspect that the person will die holding to, indeed, at individual levels people have even the choice between living and death and can decided to end their lives even without informing anyone about it. For long the issue of abortion has attracted a lot of attention and there should be lasting stands take towards the whole aspect of pro-life or pro-choice abortion. My personal stand is that the pro-choiceRead MoreAbortion : Pro Choice And Pro Life Essay1224 Words   |  5 PagesAbortion Issue in the United States (Section 1) Abortion is one of the most controversial issues in America that is centered between advocates that are pro-choice and pro-life. Intentional miscarriages occur when a women induces the termination of a human during pregnancy, the procedure happens during the first 28 weeks of pregnancy. Pro-life and pro-choice advocates differ in many of their opinions, over the years the government has been trying to deal with the problem/issue, and now there are possibleRead MoreAbortion, Pro Choice, And Pro Life1503 Words   |  7 Pagescontroversial topics in America is abortion. In medical terms, â€Å"an abortion is the premature exit of the products of conception (the fetus, fetal membranes, and placenta) from the uterus† (Medicine Net). All around the world, the practice of abortions has been widely used to control a woman’s reproduction. The polarizing, emotional debate on abortion has been an ongoing issue that still exists today. People’s different perspectives and op inion on whether or not abortion is immoral continue to divide AmericaRead MoreAbortion : Pro Life Or Pro Choice?2491 Words   |  10 Pagesbeen many debates about abortion since the middle of the 1800’s, it is still a large problem in current times do to the question regarding women’s equality and freedom under the topic of abortion: pro-life or pro-choice? There have been many restrictions put on abortion clinics and doctors recently in attempts to put abortion clinics out of business, ultimately ending abortion in some areas and states. Many women, such as poor and minorities, are unable to get an abortion due to the location of theRead MoreAbortion : Pro Life Or Pro Choice1040 Words   |  5 PagesAbortion is a controversial topic in the world’s culture today. There are two major stances concerning abortion: pro-life or pro-choice. If an individual is pro-life, she recognizes that a baby is a human in the womb and wants to protect the life of the baby. If an individual is pro-choice, she believes the baby in the womb is not alive and the mother has the right to do away with the fetus. Each view has a value judgment on the topic of abortion. A value judgment is a judgment someone makes on theRead MoreAbortion : Pro Life And Pro Choice Essay1829 Words   |  8 Pages Abortions Abortions are one of the many things that everyone has an opinion on. As defined by the 2012 Merriam-Webster dictionary, an Encyclopedia Britannica Company, an abortion is, â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus as a spontaneous expulsion of a human fetus during the first 12 weeks of gestation--miscarriageRead MoreAbortion : Pro Life And Pro Choice1282 Words   |  6 PagesAbortions are one of the countless subjects that every person has an interpretation about. As defined by the 2012 Merriam-Webster dictionary, an abortion is, â€Å"the conclusion of a pregnancy after, accompanied by, succeeding in, or closely shadowed by the passing of the embryo or fetus as a natural removal of a human fetus during the first 12 weeks of gestation also known as a miscarriage, the tempted exclusion of a human fetus, or the dismissal of a fetus by a local animal often due to infection atRead MoreAbortion : Pro Life And Pro Choice971 Words   |  4 Pagestiny human or just a fetus? According to Webster Dictionary, abortion is â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus†. There are two sides when it comes to abortion: pro-life and pro-choice. Pro-life supporters are usually religious individuals, individuals who believe it is a kind of murder, and/or people who believe in the sanctity of life. Pro-choice supporters are normally individuals who believe a woman has theRead MoreAbortion : Pro Choice Or Pro Life Essay1492 Words   |  6 Pages The topic of abortion is a highly controversial discussion that has been prominent in the debates of morals and politics for decades. Most people agree that on the topic of abortion, it is like a black and white fallacy, which is an issue that only has two options. For example, a black and white and fallacy is that a person can either be a Republican or Democrat, there is no other option. In the discussion of abortion, the black and white fallacy is either pro-choice or pro-life. Despite this commonly

Deconstructing Psychological Makeup of Premchand free essay sample

Deconstructing Psychological Makeup of Premchand Manoj Kr. Nanda Asstt. Professor Deptt. of English Communication Studies The Technological Institute of Textile Sciences Bhiwani, Haryana-127021 manoj. [emailprotected] ac. in Unlike the intellectuals of his time Premchand shared neither a deep allegiance to ‘glorious Arayan past’ nor a consequent alienation from the history of the ‘Grand Moghuls’. He wrote with an excellent psychological subtlety. By the time his works started appearing in print, Psychological Novel had been established as a genre and Hindi and Urdu as two languages were no exceptions to entry. Extraordinarily active, he produced countless letters and editorials, fourteen novels and over three hundred stories which bear a testimony to his genius. He drew inspiration from village world which became the richest subject of his best work. The terror at the possibility of disgrace, loss of face and ostracism, the shame of widowhood, the proverbial conservatism are the recurring strands in the fabric of Premchand’s portrayal of the folk life and his psychological understanding of the villagers is apparent in his works. Maupassant’s influence may be seen in Premchand’s preoccupation with the structure of his plots and trick endings but his ‘Power of A Curse’ moves past such limitations and achieves a high degree of success when measured by Western standards of that era. Influenced by Dickens, Tolstoy and Marx, Premchand seems to have directed his fiction towards psycho-social reform. In modern literature the tendency towards depicting literature has grown so much that narratives now-a-days try not to encroach the boundaries of direct experiences and we are not content to conceive that the characters, in their psychological makeup, resemble real bipeds. A writer tries to ensure the characters are real human beings and that one has succeeded in portraying real life situations. An event or situation doesn’t leave all of us with the same impression as we have different mentalities and standpoints to judge and reflect upon incidents that come by. â€Å"The success of a writer lies in having the reader agree with his own way of looking at things. †1 Premchand had an altogether different story. He surveyed the human nature of the contemporary world with sharp eyes, studied human psychology and built on characters to behave in every situation as though they were made of flesh and blood. In order to understand and appreciate the novelty and originality of Premchand’s fiction it is essential to grasp its point of departure. At the time when he started reading and writing in the last decade of the nineteenth century and the first of the twentieth century, fiction in Hindi and Urdu depended mainly and largely on kissas and fasaanas of adventure, romance and magic what they termed as tilism, and finally on detective and historical narratives (translations from Bengali and even original compositions). It was none but Premchand who changed the reader-writer psychology by introducing characters in fiction from the rustic life like Halku, Amina, Heera-Moti and so on. It was Premchand who introduced portraiture of the atrocities of the so-called zamindaars who represented the flourishing section of the society. And all this was not entailed by a sound knowledge of psychology. It was rather compounded by his preference for simple living which, in return, furthered the cause of Premchand being established as a â€Å"quintessentially poor Hindi writer. †2 The first instance of his new formula appears in a story in 1910, ‘Rich Daughter-in-Law’, purportedly one of his own favourites. With a few, sure strokes the narrator presents the socio-economic context and the psycho-social characteristics of each character. Premchand takes a common occurrence or a familiar social practice and shows its critical consequences while, at the same time, takes in turn the points of view of all involved by setting things on a conciliatory course. It was a formula that brought together realistic descriptions of setting, character and the psycho-social relations with melodramatic features such as virtue misrecognised, the use of chance, intense emotional and ethical dilemmas and strong scenes. 3 Premchand took it as a task to convince the critics that fiction was a serious enterprise of psychology and it could contribute to the project of social and cultural reform. Though Premchand, like his contemporary writers, read and enjoyed Sarshar and Reynolds, he was quite clear about the different premise he was to write on. In the words of Premchand, â€Å"A navil draws a clear picture of the period it narrates, it throws light on its customs, habits and behaviour and it gives no place to supernatural events, or even if it does, it is with such skill that ordinary readers will consider them to be true. 4 For instance, in Premashram the range of social characters and relations is introduced through the well known device of the family plot and through two parallel plotlines, one follwing the course of events related to the family of zamindar in Banaras and its connections to the police service, the bureaucracy and the law, and the other related to some villagers who are also the te nants of the zamindar in a village a few miles outside the city. The village plotline charts a gradual path towards united action as the ruthless zamindar embroils them in one court suit after another, involving mass arrests, false witnesses and other forms of intimidation. â€Å"This structure is greatly complicated by the psychological presentation of the villagers who include a variety of psycho-social types and attitudes. †5 Nirmala is exemplary in this respect. Premchands Godan produces the rustic, simplistic and heart-rending lives of the peasants. Far, from exaggeration,Godan is a novel of stark reality. It deals with the dreams, despairs and day-to day events of Hori, the protagonist of the novel, and his family. Through the peasants, Premchand has portrayed the pathetic life of the rural arena. Hori is an embodiment of peasant-virtue, simplicity and truth. He leads an inconsistent life with his wife Dhania, and his three children. Their unstable financial situation always tends to lend them frustration and despair. A tension-free life is not theirs. If they spend a quarter of their lives in starvation, they spend the rest paying unwarranted loans. The money-lenders take full advantage of their poverty ad therefore take unreasonable interest from them. Premchand writes: A loan was an unwelcome guest, once in the house, dug himself into permanent fixture. The money-lenders also exploit the ignorance and gullibility of the peasants. The village-folk in the higher strata of society, who are financially sounder, take advantage of the village-peasants. In the novel, we find, we find how Dulari mounts a small amount of money into a hundred rupees within a small fraction of time. Thus Premchand presents a vivid picture of the psycho-social tendencies and as â€Å"a keen observer of social life, comes down heavily upon intricacies of Indian society and raises relevant questions related to the lives of the downtrodden folk. A deft handler of irony, he is able to distance himself from the actual scene and attains rare artistic detachment. †6 References: 1. Rubin, David. The World of Premchand. OUP, New Delhi, 2004. 2. Premchand, Munshi. Sahitya Ka Uddeshya-Presidential Speech given at the First Progressive Writers’ Conference, Lucknow, April 09, 1936. Saraswati Press, Allahabad, 1982 p5 3. Talwar, V. B. Kisan, rashtriya Andolan aur Premchand-1918-22. Northern Book Centre. New Delhi, 1990 4. Premchand, Munshi. ‘Sharar aur Sarshar-Vividh Prasang’. Hans Prakashan. Allahabad, 1962. Vol-1, p. 60, originally published in Urdu-e-Moalla, 1909. 5. Brooks, Peter. The Melodramatic Imagination. New Haven. Yale Univ. Press, 1976. 6. Verma, Ashok Singh, Gulab. ‘Deconstructing Power Structure in Premchand’s Thakur’s Well’. www. languageinindia. com-July 07, 2011. Retrived Aug 17, 2011